Major brands are making a cautious return to advertising on Elon Musk‘s social media platform X. What Happened: According to multiple marketing executives, companies are feeling the pressure to spend ...

Build relationships, reputations, partnerships and promotions. Advertising and public relations are integral to the success of every modern-day organization. By focusing on areas such as brand ...

As we look ahead to 2023, the marketing landscape is sure to be shaped by a number of major trends and developments. From the ongoing economic downturn to shifting consumer preferences and privacy ...

NEW YORK, June 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry's AdChoices program for interest-based ...

AI companies are in an arms race for users. OpenAI CMO Kate Rouch tells 'Fast Company' how she plans to win them over.

New Jersey, NJ -- (SBWIRE) -- 07/19/2022-- The Insurance Advertising Market has witnessed continuous growth in past few years and is projected to grow at good pace during the forecast period of ...

Oil and gas companies have increasingly come under legal attack over their role in contributing to global warming, yet unlike ...