A version of this story originally appeared in the BI Tech Memo newsletter. Sign up for the weekly BI Tech Memo newsletter here. The tech industry boarded the AI "crazy train" this summer, and it ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on pay-per-click (PPC) models, while publishers blend display ads, ...

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Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. The days of ...

Generative AI is no longer a single thing. Ask, “What is the best generative AI tool for writing PR content?” or “Is keyword targeting as impossible as spinning straw into gold?,” and each engine will ...