I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined. Top Amazon ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon is set to begin its largest-ever corporate layoffs, cutting up to 30,000 jobs as part of a broad cost-cutting campaign ...

The sweeping layoffs mark another major contraction under CEO Andy Jassy, who has slashed tens of thousands of roles since ...

Hai Mag is the cofounder and CEO of Eva, an AI-Powered Retail Media platform and marketing agency for brands. The Amazon marketplace is more competitive and complex than ever, but I see plenty of ...

Amazon plans to cut up to 30,000 corporate jobs, unveiling its strategy to reduce expenses after overhiring during the ...

Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...