The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shama Hyder ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation ...

ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close ...

Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, ...

Change is nothing new to B2B marketers. Throughout the last two decades, modern marketing practices have exposed siloed talent pools, introduced process rigor that frustrates creative marketing minds, ...

B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The world we operate in today is far more complex than it has ever been for B2B marketing ...

While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...