Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many companies seemed to fall in one of two camps when the coronavirus pandemic started: ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

SmartFinds Marketing and Our Sales Coach bring CEOs together for a powerful discussion on data-driven growth and sales alignment.Birmingham, MI, Oct. 28, 2025 (GLOBE NEWSWIRE) -- CEOs and business ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

2020 has been laden with challenges for companies, but when I think about the current state of the B2B marketing landscape, I realize this year has also been setting the stage for much-needed ...