The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Key highlights from Forrester's B2B business buyer and marketing, sales, and product predictions include: ...

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

San Francisco, US, October 22nd, 2025, FinanceWireFractionally, an AI-native growth platform for startups and SMBs, today ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

The Grand Prix winner at the B2B Marketing Awards 2008 was Stanley Tools’ ‘Judgement day’, a campaign that stands out for its innovation, sense of theatre and use of experiential marketing to get its ...