Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Why Being Hated Isn’t The Worst Thing For Your Brand Haters are gonna hate, and achieving salience ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results ...

YouTube changed the way we relate to each other, exchange information and ideas, and listen to each other’s stories. Born out of the need to share posts and videos with family easily, this $200 ...

Audacy has hired Rob Miller as the new Brand Manager of NEW 102.7 (WNEW) in New York City. Miller joins Audacy after 35 years at iHeartMedia, where he most recently served as EVP of Hot AC Programming ...

Marketing is essential to growing your property management business, but the ways you can market your company run the gambit from billboards to social media to postcard mailing. It can be overwhelming ...