Your brand is your company or product name and the related symbols, such as a logo, tagline and characters, associated with it. Brand management involves maintaining or building your brand image to ...

Thanks (or no thanks) to social media, brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns. These days, consumers are in ...

MBA in brand management is a highly specialized educational course that equips you with substantive knowledge about brand management. If you are willing to pursue a career in managing one of the top ...

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of ...

Successful global brand management is a balancing act between local level aspirations and international strategic vision. In a world of globalisation, multinational companies and expanding online ...

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

Access of our Brand Management Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

From brochures, invitations, banners, and backdrops, to websites, e-newsletters, books, and magazines, our talented design team crafts a wide array of print and digital materials for OUC projects and ...