Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

The Minolta MND35 promises 18x digital zoom and 64MP JPEGs. The manual says it has a 13MP sensor. There is no connection whatsoever between this camera and the original Minolta company. Image: Minolta ...