After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people ask about branding, what it is or why it’s important, I feel like I’m ...

This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the next ...

When building a brand strategy, marketers and their agency partners have many models, approaches and templates to help guide their strategy development. Marketing industry literature is rife with ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...