What Recent Domain Trends Signal About Global Brand Strategy

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...
Creative Bloq on MSN

Forget AI: shrinkflation is the real threat to your brand strategy

While branding LinkedIn obsesses over AI, the silent erosion of product value is doing real damage to consumer trust.

4 strategies to boost your brand’s AI search visibility

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...
Observer

Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...
JD Supra

What is Branding Strategy and the Soul of a Brand?

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...
Entrepreneur

5 Reasons Why Your Personal Branding Strategy Isn’t Working

Opinions expressed by Entrepreneur contributors are their own. Personal branding isn’t always simple. It entails more, for example, than simply executing a straightforward series of tasks. then ...

Interparfums’ (IPAR) Brand Strategy and Dividend Track Record Appeal to Long-Term Investors

Interparfums, Inc. (NASDAQ: IPAR) is included among the 15 Dividend Growth Stocks with the Highest Growth Rates.
Oklahoma Sooners

Baranczyk Tabs Uhr as Director of Recruiting and Branding Strategy

NORMAN – Oklahoma head women's basketball coach Jennie Baranczyk announced the hiring of Paige Uhr as OU's Director of Recruiting and Branding Strategy on Friday. The new, innovative position will ...