Starting a business isn’t easy and your expertise doesn't usually include marketing. Even if your product is in high demand, it is a challenge to let customers know where and when they can buy it.

Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow. More important than ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining ...

In today's digital age, marketing for small businesses has become easier and more affordable than ever. Social media and ...

Since the advent of the Internet, small business marketing teams have had to constantly update their efforts. Just 20 years ago, social media was in its infancy, traditional print advertisements were ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

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When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...