Valossa Ad Director and Assistant turn your brand assets into marketing insights and CTV, OTT video ads in minutes — ...

The more interesting question now is what happens next. At Hispanic Day in Cannes, Gordon Young of The Drum sat down with ...

NEW YORK, N.Y.—In a new report highlighting the importance of connected TVs (CTV) in the advertising space, Innovid found that CTV surpassed mobile as the channel with the greatest share of global ...

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads - a non-standard CTV ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Unveiling new features at the recent 2023 Upfronts, YouTube announced the introduction of 30-second unskippable ads and pause ads to its YouTube Select package on CTV. No doubt, the move was intended ...

At a time when vertical video is getting a considerable amount of attention, Instagram is quietly testing an old-school ...

The line between the buy side and sell side of digital advertising is getting blurrier by the day. Now PubMatic is crossing the aisle. Activate allows brands and agencies to buy CTV and online video ...

The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant ...

As CTV advertising grows in India, the industry faces challenges in measurement and attribution. Advertisers seek clarity on ...

Perion’s Todd Cohen breaks down seven structural failure points in CTV buying today, from app quality and reporting latency ...

In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social ...