A Yankelovich survey fielded the year before the turn of the century found that telemarketers were tied with Jerry Springer -- the pioneer of trash TV -- as the No. 1 thing people did not want to ...

In an uncertain economic environment, it is common for businesses to cut their marketing budgets as they tighten their belts and focus on the tactics that drive the most return on investment.

People used to spend ages talking and thinking about decluttering their homes. They clung to the calm words of Marie Kondo and bought vacuum storage bags for their winter clothes. Now, society is ...

Artificial intelligence (AI) is changing the marketing game, as Jeremy Barnett from RAD AI shared at the “AI Revolution: 2024 Portfolio Building” event. His discussion and recent market trends reveal ...

Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Because of coronavirus, it's been a struggle to find the right balance within the media mix, especially when budgets are shrinking.

The path forward for India’s advertising industry lies in sustainable practices and a discovery-first mindset, prioritizing quality connections and consumer engagement.” — Pradip Mishra GURUGRAM, ...

"February" comes from the Latin word februum, which means purification, and is named after Februa, a Roman cleansing festival held each year on the 15th of the month. No wonder spring cleaning is an ...

Reaching out to doctors with more digital content during the pandemic? Think quality over quantity, says a new Accenture study on pharma-healthcare professional interactions. The good news? More than ...