A proper business introduction erases awkwardness and confusion among mixed groups of people. It sets the stage for all parties to acknowledge each other with respect and makes communication easier.

I'm old enough that I learned to make introductions as a kid. It was a different world. My four older sisters and I wore white gloves when we got dressed up for formal occasions. We had rabbit's-fur ...

First impressions count in business, whether in person, over the Internet or by snail mail. Leaving a lasting positive impression boosts your chances of getting a new customer. Spend some time coming ...

Connecting with people is at the foundation of all business. Whether it’s with a journalist, an investor, a potential partner, or anyone else. The best way to connect with people is through an ...

Why incorporate a social cause into your brand? Cause-driven business has transformed our market economy landscape in profound, and positive ways. In today’s world, the social entrepreneur falls in ...

Welcome to B2B Marketing. This section will cover the basics of Business to Business Marketing whether you are working with ...