A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices ...

Marketing to other business owners can be somewhat of a challenge. Their needs are different from those of private consumers, so your approach should be tailored as well. Since B2B is a specialised ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

The Dude Ram 1500 is a wild SEMA concept that's all about 1970s sport-truck nostalgia—and aimed directly at the Ford Lobo.

Influencer advertising is projected to grow to a $52 billion industry by 2028. Here’s how to tap into this rapidly expanding market. The Fast Company Executive Board is a private, fee-based network of ...

It was never about leads; it has always been about the group of individuals — the buying group — that makes the purchasing decision. As marketers, we’re taught to not bury the lead. We’re taught to ...

Not all marketing approaches are created equally. Marketing to consumers requires appealing to their emotions and offering solutions to common pain points. They like simple messaging that highlights ...