The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

Quad-Cities advertising agency TAG has won two Davey Awards for its work on websites for Visit Quad Cities and Experience ...

“While Tesco’s AI creator itself won’t bring about the end of the average agency, the next 20 or 50 – or 500 – brands who do the same will,” argues Roy Murphy, co-founder of AI consultancy G3NR8.

Frustrated by changed client dynamics and the reduced role of agencies, some now former agency heads have left adland behind, ...

AdsGency, the LLM advertising platform that enables AI agents to autonomously run organizations’ entire paid marketing ...

It's a move CEO Marc Brownstein was most hesitant to share with his father, who founded the namesake Philadelphia creative ...

Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of projects, influencing pricing, packaging, product, marketing and distribution. T ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

Chris Campbell, a third-generation Marine, was creative in his childhood, making movies and inventing new comic books. In ...