As competition on the digital landscape becomes fiercer, creativity is crucial to differentiating your brand and inspiring customers. For The Drum’s Creativity in Focus Deep Dive, Michael Vromans, ...

Customer experience is a vast ocean, making any and every interaction of a brand with its customers an experience, good or bad. This is why these two words can make or break a brand and eventually, ...

The mark of a powerful customer relationship is when that customer comes back—again and again and again. Cultivating such deep loyalty doesn’t happen overnight, and it doesn’t happen without effort.

But the last two years have put more strain than ever on the creative process as organizations put their energy into initially staying afloat and then adapting to new ways of working. Creativity fell ...

With the pervasive existence of smartphones, tablets, social media, and artificial intelligence, we can daily peruse the creative and cultural output of a diversity of humans. I am fascinated by ...

Ashlee Gadd ’08 takes inspiration from motherhood in her first published book, Create Anyway: The Joy of Pursuing Creativity in the Margins of Motherhood (Bethany House Publishers, 2023). Gadd first ...

Engaging in creative activities such as music, dance, drawing, and even certain types of video games may support healthier brain aging, according to a large international study published in Nature ...

Younger South Africans who have the money to travel locally are keen on learning culturally relevant and creative skills ...

Forbes contributors publish independent expert analyses and insights. I write about the freelance revolution and the future workforce. “Why do millennials value experiences over things? Because it ...

ORLANDO, Fla.--(BUSINESS WIRE)--Falcon’s Creative Group (“FCG”), a division of Falcon’s Beyond Global, Inc. (Nasdaq: FBYD) (“Falcon’s Beyond”, “Falcon ...

I’ve had my fair share of mortifying moments, but I’d never heard the term creative mortification until I happened upon it in author Peggy Orenstein’s newest book, Unraveling. While others were making ...