Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

The decades-long rush of businesses to digitize their business processes shows no sign of abating. Digital technology has spread across the supply chain and throughout the enterprise—with generally ...