If you’re a media buyer, you’ve likely started using a Demand Side Platform (DSP) to help automate the mobile ad buying process. And if you have, kudos! This means you’re well on your way to producing ...

A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology ...

DMP is closely connected with DSP and BSP, the work of which can be effectively enhanced by traffic shaping solutions. More and more companies are paying attention to comprehensive solutions in this ...

Data is quickly becoming a crucial tool in the marketer’s toolbox and figuring out how to best use it has become just as important. While there are many automated media-buying tools, Lotame’s Ian Curd ...

Many brands treat their marketing budgets like treasure chests, and rightly so—every dollar counts when capturing audiences. With Astrad's Demand-Side Platform (DSP)-Data Management Platform (DMP), ...

Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the ...

The digital industry loves a good acronym. And we certainly have plenty of them. Demand side platforms (DSP), supply side platforms (SSP) and data management platforms (DMP) are all integral to the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The What: Extron Electronics has begun shipping two more DMP 128 Plus models, completing this ...

Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media ...

Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 million. Rocket ...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar China partners with UnionPay to develop DMP & DSP; GroupM ...