These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Tobacco advertising was running rife in the 1980s. On the drive to work, you'd be confronted by billboards at every turn. Turn on the radio, and you'd be hammered with messages persuading you to buy ...

Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific kind ...

This recognition underscores the agency’s dedication to delivering effective digital marketing strategies that help businesses grow […] ...

The key stats on digital advertising’s march to unassailable triumph over traditional media outlets are all over, well, the internet. You can read about it on eMarketer, which this year reported that, ...