When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

Housing payments made their sharpest drop in more than four years during the week leading up to the Federal Reserve’s highly anticipated rate cut. While affordability is rising, the impact of the ...

"It's exciting to be part of this first time College Direct Mail program that has the capability to integrate digital media elements," said Sandra Roscoe, EVP Media Monetization & Growth PlusMedia.

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...

For decades, logistics decisions lived squarely on the chief operating officer’s desk. But with rising postage rates and questions surrounding the possibility of zone-based pricing for USPS marketing ...