Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

As we continue to adjust to a world shaped by the global Covid-19 pandemic, the resurgence of event marketing has taken an interesting turn toward micro-events. Micro-events, typically characterized ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Campaign Asia-Pacific is pleased to announce that entries are now open for the Event Marketing Awards 2026, marking a decade of honouring Asia-Pacific's top event and marketing professionals who bring ...