Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Christy Bieber has a JD from UCLA School of Law and began her career as a college instructor and textbook author. She has been writing full time for over a decade with a focus on making financial and ...

Every product was new, once, and most of them follow a fairly predictable path of acceptance, demand and eventual disinterest from consumers. That doesn't mean everything stops selling eventually – ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Giving Assistant collected seven notable examples of product placement through media history, from books to movies to video games. - Kevin Winter // Getty Images Giving Assistant collected seven ...