Companies are finding ways to help today's consumers shop for the right size. If you've shopped online for clothes only to discover they don't fit, it's probably not you. More than likely it's because ...

In the world of women’s clothing, a 4 is a 2 is a 6. Everything is relative unless, of course, you’re shopping in Brandy Melville’s teen-“friendly” SoHo store, where the only size is small. One of the ...

In her book, "Butts, a Backstory," Heather Radke revealed how women's sizes came to be. Measuring squads visited American households and only maintained white women's measurements. A 1930s eugenics ...