Ford's US$5 billion bet to stave off competition from beyond America's borders is steadily taking shape. CEO Jim Farley ...

Ford is betting on its new Universal EV platform to compete with BYD and other leading Chinese brands. The first UEV-based model will be a mid-size electric pickup that Ford says will start at around ...

Ford may be discontinuing its F-150 Lightning pickup but it hasn’t given up on electric cars. CEO Jim Farley just teased the ...

Ford’s 2028 F-Series may adopt steering and braking tech that does away with a mechanical connection. By-wire tech promises ...

Ford's top boss shared four photos from inside the Louisville assembly plant — including an early glimpse at the upcoming $30,000 pickup.

Fordhas teased that its long-awaited affordable electric vehicle will be revealed next Tuesday, February 17, at 11 a.m. EST during a livestream event. The reveal comes at a pivotal time for the U.S.

Bad Bunny featured a vintage Ford F-100 pickup last week, giving the automaker millions in free advertising as he connected with his Puerto Rican roots.

Ford F stock fell 0.72% Thursday on mid-size electric pickup reveal as automaker pivots to EREVs after F-150 Lightning ...

Ford CEO Jim Farley shared a bit more about the mysterious pickup on social media on Thursday.

Ford is the best-selling automaker in the country for 2025 so far. A Ford pickup truck is outselling popular cars and SUVs despite being more expensive. One vehicle is outselling rivals by thousands ...

The sixth-generation Ford Bronco arrived for the 2021 model year, and it's been duking it out with the two-and four-door Jeep Wrangler ever since, along with the tough 4Runner and the reborn Land ...

In the world of Ford pickup trucks, 1997 represents the great dividing line between the earlier squared-off designs and the later, curvier, and much larger pickups that came after. Leading up to the ...