The word “frame” immediately evokes the image of either a supportive or a limiting structure. Let it be a picture or spectacle frame, a research design, framing someone with false accusations, framing ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...

Many years ago, I was hiking with my family in the mountains. I began to suffer from hay fever, so I walked down to the valley to a convenience store to buy some allergy medicine. After searching the ...

Universal wonder Despite a society that told Chanda Prescod-Weinstein she didn’t look like a physicist, she still managed to fall in love with the subject as a child. (Courtesy: Shutterstock/Prazis ...