Millennials aren’t just buying into brands; they’re looking for values, impact and balance that align with how they want to ...

Babies born between 2025 and 2039 will be part of the next new generation, according to demographer Mark McCrindle Abigail Adams is a Human Interest Writer and Reporter for PEOPLE. She has been ...

Starting January 1, 2025, the newest demographic population, Generation Beta, is set to make its entrance into the world. The group, comprising of children born between 2025 and 2039, is expected to ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of millennials, ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...

Gen X, born between 1965 and 1980, will be next to retire after the baby boom. It’s a generation largely defined by financial uncertainty: Generation X was the first to cope without ubiquitous ...

“They always want more… They’re not grateful… You offer something up and it becomes an expectation. There’s a real sense of—well, an entitlement.” That was 50-something Penny, speaking to me in a ...

Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been ...

The first prototype B-21 Raider stealth bomber has been conducting flight tests at Edwards Air Force Base in California since November 2023, as manufacturer Northrop Grumman looks for ways to ramp up ...

15 years later, the K-pop group Girls' Generation is still making music and remains iconic in the industry. Since they came onto the scene, the then 9-member group (Taeyeon, Sunny, Tiffany, Hyoyeon, ...