If you keep your employees happy, will they make your customers happy as well, through superior customer service? My knee-jerk reaction would be, “Of course they will!” But you never know when what ...

Satisfied customers fit the bill to complete the transaction, but good business is about more than just meeting expectations. It’s about going beyond them, by ensuring that every stakeholder—and ...

Marketing author and consultant Philip Kotler is often credited with saying, “The best advertising is done by satisfied customers.” This statement is not just a popular tagline; it is the truth. The ...