This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Marketers will need to whip ...

In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

A good idea can mean the difference between an effective marketing campaign or a dull one, a money-making product launch or a dud, a business success or a business failure. And it’s certainly true ...

Creativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn't mean that scientists haven't tried, and a study published in ...