Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Clayton Christensen, who coined and defined the concept of disruptive innovation — often named among the most influential business theories of the 21st century — and who regularly applied that theory ...

Now that just about every business seems to have realized that it is unlikely to survive, let alone flourish simply by doing what it has always done, the word “innovation” has become a standard part ...

For Harvard Business School professor Clay Christensen, the hits keep coming. But they’re not the type that Christensen has grown accustomed to since the publication in 1997 of his mega-bestseller ...

NASA’s Terra satellite captured this image of Tropical Storm Isaac on Aug. 28 as it was moving northwest through the Gulf of Mexico. Christensen’s theory of disruption, which he developed while a ...

In a time of supra-national economic, political and social crises, the architectural profession is acknowledged as necessitating a fundamental restructuring in order to gain both renewed relevance as ...