James May appears to have backtracked on his comments about a new Jaguar advert after calling it “marketing b*****s”. The Top Gear and Grand Tour host’s initial reaction to the advert back in November ...

Add Yahoo as a preferred source to see more of our stories on Google. Jaguar Land Rover did not immediately respond to a request for comment. CEO Adrian Mardell, who spent three decades at Jaguar Land ...

Jaguar's managing director has defended the company's rebrand and called out "vile hatred and intolerance" directed at individuals featured in an advertisement. The luxury car brand has been embroiled ...

Jaguar has gone through a huge transformation, refining its logo and changing its branding. It will be an EV-only brand from 2025 onward. Today, it released a teaser image of its newest car. However, ...

British luxury auto company Jaguar launched a radical revamp of its classic brand with a new woke ad that’s raising eyebrows across the internet. The 30-second spot begins with a bright yellow ...

Jaguar defended its rebranding campaign after online critics roasted a promotional video. Jaguar's boss said the rebranding message was lost "in a blaze of intolerance." The campaign, featuring models ...

President Donald Trump wasted no time taunting the British luxury car maker Jaguar after the company announced its CEO would be stepping down following a controversial rebranding last year seen as ...

Jaguar's new EV is as avant-garde as its controversial rebranding and ad campaign. But all that hate may be misplaced. Jaguar has gone through a huge, refining its logo and changing its branding. It ...