At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...

The LEGO brand has always dealt primarily in toys for children, with the LEGO brick system launched all the way back in the early 50s conceptualized as a kids’ creativity toy. While that may have been ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

Was the LEGO Super Mario series a sign of bigger things to come all this while? LEGO had a big announcement to kick off CES 2026 with this week: an all-new Smart Play ...

LEGO and video games go together like peanut butter and jelly, with both products being bountiful sources of fun and joy for millions of people worldwide. Since the mid 1990s, dozens of video games ...