The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris ...

To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

College athletics directors are still absorbing the impacts and implications of the proposed settlement of three athlete-compensation antitrust lawsuits that the NCAA and the Power Five conferences ...

The current Philadelphia Eagles logo will be familiar to anyone who grew up following the NFL over the past few decades. The instantly recognisable sigil of Swoop the eagle, the team’s mascot, has ...

The advertisement aired during the Knicks season opener and featured an altered New York Knicks orange and blue logo that ...

MLB announced a new multi-year international partnership with European brand STRAUSS that among other initiatives, makes the German company the league’s official workwear partner. The partnership ...

"Like Us on Facebook" is the new "Call Us." But is your ad legal? Many people are wondering how they can reference Facebook in their advertising without getting into trouble. Luckily for those who ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

UK's ad watchdog warns the betting companies not to include any character who has a strong appeal to viewers under the age of ...