The world went mad for lip liner this year, and in 2026, we’ll be experimenting with new ways to use it. Enter Katie Jane ...

Anyone could swipe on a long-lasting lipstick or hydrating balm and call it a day, but every beauty insider knows the joy of ...

Thank Taylor Swift for modernising red lipstick. The biggest pop star in the world has made it her signature and it’s driven the trend for bulletproof lip stains (hers is courtesy of Pat McGrath Labs) ...

Taylor Swift’s signature red lip has long been one of her most recognizable beauty trademarks, inspiring countless ...

I reached out to multiple makeup artists and beauty experts, who were happy to share a few red lipsticks that they personally love and use on their clients. I also chatted with PureWow editors to ...

Bouche mordue lips means creating a soft, smudged effect, designed to enhance the shape of the mouth and mimic how lips look ...

The iconic red lip, a beauty statement championed by silver screen legends, is experiencing a renaissance thanks to social media’s latest beauty revelation. This fresh take on the classic look ...

One Cosmo editor says: "Many liquid lipsticks can be drying, but Refy’s has a shiny finish that actually feels nourishing on ...

From the golden age of flying to modern cabins, a bold beauty trend among flight attendants had a purpose most passengers ...

New Year's Eve is one of the most celebratory nights of the year. So why not use it as an excuse to amp up the party makeup?

Here’s Geller’s advice for creating a luminous holiday look, plus her two makeup must-haves to keep with you for touchups.