While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

This spring, Union County College is offering several new non-credit marketing classes, including a certificate in Marketing Fundamentals, to provide individuals with critical knowledge to market ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. Marketing used to be so simple. Before there was social media, ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

The Drum examines new WFA research that reveals how successful marketers are integrating AI while maintaining core marketing strengths. Based on data from 600 global brands, here’s what’s actually ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive. Getting a product or company name and ...