A recent survey found only 22% of CMOs have a clear understanding of the importance, use and benefits of technology. Does this ring true? IT and marketing departments were once clearly separate ...

Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep ...

Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material.

Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Researchers from TU Dortmund University and RWTH Aachen University published a new Journal of Marketing article that examines how specific types of marketing knowledge contributions have developed ...

Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of ...

Over course of the 2010s, the information superhighway came into its own. Social media platforms, such as Facebook and Instagram, matured and evolved into mission-critical marketing tools. Businesses ...

This 2-day workshop explored the current state of knowledge regarding the role of communications and marketing on consumer knowledge, skills, and behavior, specifically related to how commercial and ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...