Executives are going back to school to better understand influencer marketing. The Kellogg’s Executive Education program at Northwestern University is offering an online course to teach marketers, ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Rutgers Business School has launched an online Marketing Program for transfer students. Learn more about the program structure and requirements. Marketing is the management process through which goods ...

Cecilia is a freelance writer, content marketing strategist and author covering education, technology and energy. She is a current contributor to the Forbes Advisor education vertical and holds a ...

The purpose of a business is to generate profit, but achieving profit requires careful planning and is not always guaranteed. While education can provide entrepreneurs with essential knowledge and ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...