In a world where TV viewers switch from a TV screen to a mobile one in an instant, every second counts. VideoAmp, one of a group of measurement companies that has worked with TV networks to devise ...
Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago By ...
The cross-platform measurement product has been hotly anticipated by marketers. By Alex Weprin Senior Editor One of Nielsen‘s critical measurement projects, Nielsen One Ads, officially has a launch ...
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