Solving the ROI Riddle: Perspectives from Marketers on Measuring WOMM. Click here for high-resolution version CHICAGO, IL--(Marketwire - Sep 25, 2012) - The Word of Mouth Marketing Association (WOMMA) ...
Can you think of three words that are completely unrelated to one another? What about four, five, or even ten? According to an international team of researchers from McGill University, Harvard ...
Every marketer has by now heard the terms viral, buzz, and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels, and consumer ...
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