Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

Talk is cheap, and getting cheaper. BT is considering a move into the low-cost mobile market, joining the sub-brands of its ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketer Kahuna is moving beyond mobile today by announcing a ...

Why mobile retargeting on Twitter is better than on Facebook or Google While mobile retargeting was already picking up steam, Twitter’s entry into this area with a cross-channel strategy that ...

Branch's State of App Growth report shows companies struggling to have a fully unified view of their app marketing ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

Mobile Marketer is welcoming editorial submissions for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Telecoms titan could create new venture or buy virtual network operator as likes of Revolut and Monzo enter market ...