Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Why mobile retargeting on Twitter is better than on Facebook or Google While mobile retargeting was already picking up steam, Twitter’s entry into this area with a cross-channel strategy that ...

Welcome to the first edition of Mobile Marketer's Classic Guide to Mobile Advertising. Targeting advertisers, media planners and buyers, agency executives, publishers, teleservices pros, carrier ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We’re no strangers to mobile marketing automation (MMA) here at ...

Branch's State of App Growth report shows companies struggling to have a fully unified view of their app marketing ...

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an ...

Telecoms titan could create new venture or buy virtual network operator as likes of Revolut and Monzo enter market ...

Mobile marketer EZ Texting has filed a lawsuit against T-Mobile USA, after the mobile carrier began blocking its subscribers from exchanging text messages with EZ Texting customers. The lawsuit, filed ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...

Retail giants Target, Sears and Wal-Mart and fashion houses Chloe, Dolce & Gabbana and Dior all went mobile this year, proving that mobile commerce is here to stay. The launch of the iPhone 3G, ...