As we bring on a new year, changes must be made to keep up with client needs, fuel marketing ROI, and engage the next generation of talent.

It’s an old-fashioned modeling agency war. Modeling agents Matt Trust and Gene Kogan — who parted way with famed agency Wilhelmina this summer, seem to be having the latest laugh amid a high-fashion ...

Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...

In today’s content economy, speed isn’t just a luxury, it’s the cost of entry. Brands are under pressure to produce more assets, for more platforms, in less time and with fewer resources. It’s a ...

Modeling agencies have the appeal of glamour – it's easy to picture flashing cameras, elegant clothing and beautiful models prowling a sleek catwalk. But modeling agencies help satisfy the needs of ...

BASEL, Switzerland--(BUSINESS WIRE)-- The Consumer Health division of Bayer has selected Interpublic Group (IPG) as the global agency partner for all creative, production and media, responsible for ...