An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

Business planning is an essential component of successful business management. Entrepreneurs must strategically plan for unforeseen events as well as new competitors that enter the marketplace. It is ...

Spontaneity is fun. But in the profit-driven world of big business, thorough planning just makes more sense. The Small Business Administration says 70% of start-ups are likely to fail within their ...

One of the major obstacles to organizational planning is the idea that it is complex, complicated and confusing. It doesn’t need to be any of those things. In fact, as with most endeavors, the simpler ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any ...

I have previously written about how to write a business plan, including the key components that are needed to attract investor attention. But this was more of an external document to use with third ...