OpenX and Attain’s In-Flight Sales Optimization Solution Delivers 14% Conversion Rate for McDonald’s
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and Attain, the most trusted and comprehensive source for live purchase data, today announced a groundbreaking ...
Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech media. Asay has also held a variety of executive roles with leading mobile and big data software ...
PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of ConteX, an OpenX marketplace within the SSP ...
Does the Openads name change portend great things for the company? We'll have to wait and see, says CNET Blog Network contributor Matt Asay. Matt Asay is a veteran technology columnist who has written ...
OpenXSelect cuts deal setup time by 50% and doubles reach across CTV, native, app, and web. OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of ...
CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products and a blend of high- and low-quality ad ...
PASADENA, Calif., & TORONTO--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, ...
OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role. “I’ve been walking in this ...
Close brings more than a decade of industry experience to OpenX to expand demand-side partnerships. PASADENA, Calif., July 25, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading ...
OpenX Technologies, the omnichannel supply-side platform, has announced the launch of ConteX, an OpenX marketplace within the SSP that empowers brands and agencies to activate a variety of both ...
With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has become the first to announce it will be fully compliant, offering ...
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