In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts. It’s time to take influencer marketing seriously. Successfully connecting influencers and ...

Influencer marketing is becoming the prominent way for brands to spread their message, with nearly half of marketers planning to boost their influencer marketing budgets this year, according to ...

The influencer era we once knew is falling apart. For years, social media was dominated by hyper-curated perfection—flawless skin, neutral aesthetics, and aspirational lifestyles that felt just out of ...

As influencer marketing gains momentum in the digital realm, brands and agencies are sharpening their approach to create impactful collaborations that drive results. These mutually beneficial ...