A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called “market positioning,” and it’s the first step toward ...

Human-to-human marketing creates constellations—connected points of light that, together, show customers exactly where you're ...

As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of ...

Global equity positioning is increasingly diverging as institutional investors adopt a cautious stance while retail traders ...

Market positioning is now near levels that typically lead to gains in the stock market, according to analysis from JPMorgan. While hedge funds have largely held their nerve, retail investor flows have ...

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the indoor positioning and indoor navigation market and it is poised to grow by USD 15.78 bn during 2020-2024, progressing at a CAGR of about 33% ...

Single-use disposable patient positioning products are extensively used in various surgical and diagnostics procedures for patients’ safety and surgeons’ ease of access to the area of operation. There ...