A crescendo of nervous speculation reached fever pitch in the city when the body of 20-year-old University of Houston junior ...

Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Marketing professionals are trained to be experts in communication. They function as a kind of "middleman" between a company or a company's image and the public perception of that company or its image ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

Consider the nonprofit organizations that get the most buzz, like the Make-A-Wish Foundation, the ALS Association and Girl Scouts of the USA. Their use of smart, targeted marketing techniques have ...

According to HubSpot’s S tate of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to ...

Nelson Mullins invites you to join hosts John Heitmann and Joshua Guyan as they welcome Kelly Whitehart who will provide our communications, internet, and technology clients an overview of advertising ...

LONDON--(BUSINESS WIRE)--Quantzig, a premier analytics solutions provider, has announced the completion of its latest success story that illustrates how trade promotion optimization helped a food ...