The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...

For decades, brands used catchy jingles to make their products unforgettable. These short songs were designed to be simple, ...

WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez The 2024 Radio Mercury Awards highlighted the pinnacle of creativity in radio advertising for the year on Thursday night. The event, at SONY ...

Advertising jingle writer Steve Karmen wrote a number of famous jingles, including Budweiser Beer's, "When You Say Bud," the New York State song,... Encore: Jingle Writer Explores Decline Of Original ...

Todd Millenacker didn’t get the message that the jingle is dead. Companies have turned away from catchy, old-fashioned ditties created by ad agencies urging you see the U.S.A. in a Chevrolet or ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...