In 2015, Americans used mobile phones approximately half of the time they accessed the internet but only one-fifth of retail e-commerce sales came from mobile devices. However, mobile purchases are ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

SMS has been around for a while — and it’s only getting smarter. How can you use this communication method in your marketing efforts? SMS, or short message service, are those unpretentious little text ...

Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including ...

The home services and the construction industries utilize text messages for direct and immediate communication with homeowners, property managers, and construction professionals. This quick and ...

LONDON--(BUSINESS WIRE)--The Americas have emerged as global leaders in SMS adoption among marketers, according to new research by Dotdigital, a global provider of marketing automation technology. The ...

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Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital ...

You hear a lot of talk about mobile content security nowadays, particularly as a threat to the long-awaited emergence of mobile advertising. While the levels of threats vary from Asia to Europe to ...

Today at GSMA Mobile World Congress, currently underway in Barcelona, mobile messaging services provider Sybase 365 is previewing its new mobile advertising and geo-location services. The mobile ...